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Martial Arts School Growth Blog

Opening a Second Location

In the video below, Master Jimmy Hong interviews Master Chan Lee about his career and advise for opening a second location.

Master Lee is a martial arts school owner in Milwaukee, WI with six locations and over 2,000 students. He is a consultant to the martial arts industry where he emphasizes the importance of demonstrating your expertise rather than trying to advertise it. Master Lee is passionate about working with school owners to help them grow their business and increase the popularity of martial arts in their local communities. He is a founder and a board member of the American Sabumnim Association.

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Coaching Call Feb. 21, 2019 – How to Run a Successful Martial Arts School

In this week’s coaching call, Master Lee is joined by Master Jim Nam to talk about tips relating to running a successful Martial Arts school.

Master Lee is a martial arts school owner in Milwaukee, WI with six locations and over 2,000 students. He is a consultant to the martial arts industry where he emphasizes the importance of demonstrating your expertise rather than trying to advertise it. Master Lee is passionate about working with school owners to help them grow their business and increase the popularity of martial arts in their local communities. He is a founder and a board member of the American Sabumnim Association.

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Fall Marketing Strategies for Your Martial Arts School

Every week Master Chan Lee of J.K. Lee’s Black Belt Academy hosts a conference call open to all of our clients. In it he discusses the martial arts marketing tactics he’s used throughout the years. With 6 schools in the greater Milwaukee area, few can match his level of experience and expertise in marketing a martial arts school.

At the beginning of the year Master Chan Lee sets all of his calendars (marketing, sales, classes, etc.) and in this call Master Lee discussed what that calendar looks like this fall. Read the highlights from Master Lee’s most recent call or listen to it in its entirety below.

Offer Back to School Discounts on Gear

Over the summer, kids tend to grow quite a bit. This leads to the need for fresh new uniforms and sparring gear to wear to class. During the upcoming months, consider having a sale on uniforms and gear. What better way to help increase your school’s revenue while giving your students a great deal?

Rethink Your Special Offer

Opening up martial arts schools seems to be increasingly common. As schools open up there appears to be a cycle of special offers used to get people through the door and “free” is back in style. Giving away a free week (or more) of classes seems to be the offer that is working for others and, if you don’t keep up, competitors may snatch up potential students this way.

Is free the right offer for people in your area? Maybe not, but it doesn’t hurt to rethink your current offers and make sure you’re using the right one.

Host Anti-bullying Seminars

Anti-bullying is a key selling point of martial arts. The confidence taught is paramount to not being a target of bullying in the first place. To demonstrate this value (which can be hard to do without a parents watching class) host an anti-bullying seminar! Seminars that teach students how to protect themselves as well as to stand up against bullying are great ways to get new students through the door.

October is National Bullying Prevention Month

This kind of goes hand in hand with the last section, but it’s a large focus for all martial arts marketing campaigns to maintain during the month of October. From presentations at local schools to promotions, the sky is truly the limit here. Get the message out about reducing the amount of bullying and use it to help increase the number of students that your school serves.

Use each student as a foundation to bring in more students.

When you think of a student, don’t just think of them as a single student. Each student has friends and family that could also be interested in signing up for your school. If your students are already happy with your classes, why wouldn’t they want to invite friends and family to join them? Make sure you provide them ample opportunity by hosting buddy days (where friends can join in classes for free), self defense seminars for women, and other events that encourage your current students to bring people they know.

If you would like further details on how to increase your school’s revenue, listen to Master Lee using the audio player above. You’ll be glad that you spent a few minutes seeing exactly how you can improve your bottom line as well as gain the inspiration to take your marketing strategy to a whole new level.

Communicating the Value of Martial Arts – Tips for School Owners

The martial arts have so many physical and mental benefits that make it an ideal activity for children and teenagers in the growth stages of their lives. But how do you reach those kids and get them interested in beginning training? Here are a few ways that a martial arts business can market their practice and make it appealing to a broad audience.

Martial Arts Marketing Tip #1 – It’s Not Just About Fighting

Children and adults tend only to see martial arts as portrayed in the movies. Even though films tend to play up the violent nature of martial arts, it’s important to get out the message that the martial arts are not just about fighting. People can come to martial arts and have no particular interest in fighting or engaging in MMA-style matches. The ultimate goal of martial arts training is to commit oneself to a nonviolent mindset. This most often involves practicing avoiding confrontation as beginners will too often resort to a physical response to only the smallest provocation.

Knowing how to protect yourself and those you care about in potentially hazardous situations is important in this day and age. It’s still important to know the techniques to protect yourself should a threat arise. One of the major lessons a martial art student learns is the value of safety and self-defense. But it’s unfortunate that the martial arts are often misunderstood as only a means to attack an opponent. Not only does the physical fighting aspect of martial arts become less relevant as martial arts training progresses, other aspects of the training start to take over as a student advances.

Martial Arts Marketing Tip #2 – Fitness, Fun and Camaraderie

Most martial art students enjoy practicing and taking advantage of the fitness benefits of training. The children of today are too often indoors, staring at screens (televisions or tablets) and not getting enough exercise. Martial arts is a great activity for staying fit and improving one’s stamina. It’s also an excellent venue for meeting new friends. Children, even if they are from different schools, can bond together when they have time to socialize before and after class.

There are many different martial art schools to choose from. If you are trying to market your martial arts business to children, you’re better off appealing to what matters most to them. Instead of emphasizing the philosophy of your particular school, tell them some unique things about your school that would make them think it would be right for them. It also helps to show plenty of photos of your students engaged in learning and of course having fun while doing it.

Martial Arts Marketing Tip #3 – Appeal to the Parents

Martial arts has a mental element that goes hand in hand with the physical training. Martial arts not only improves the mind’s focus but also aids young people to develop self-control. As a martial arts business owner, this is obviously an aspect that you want to bring to the attention of parents. Martial arts is an effective way of teaching stress management and other inner centering techniques that will especially help children and teenagers.

You can emphasize to parents the training options you have available at your studio. These could be individual sessions, group classes as well as tournament travel. Parents are particularly eager to hear how their child can gain a sense of accomplishment that comes with martial arts achievements. The boost in self-confidence is especially crucial for children and teenagers who may need something to improve their self-esteem. An increase in confidence can have profound effects in other areas of a young person’s life.

A significant benefit of martial arts training to communicate to parents is to show that children become more disciplined from the unique requirements of martial art training classes. Former “problem” kids with negative attitudes could become well-behaved and respectful of others just from taking classes a few times every week. The child’s usual world of physical and mental chaos will be met with less hesitation and fear after training. A martial arts instructor reaching out to parents with problem children could be like throwing them a lifeline.

Martial Arts Is A Way of Life

Children and the parents who care for them are often looking for guiding principles to help them through life. Teenagers especially feel powerless in how to deal with hard situations in life. Martial arts training shows people how to dramatically increase physical power through proper body training. Martial arts can help young people feel empowered in a world that often makes them feel out of balance. Martial arts teaches proper stances, efficiency of movement and strong striking skills. Most importantly of all, martial arts help people feel the feeling of being balanced.

As training progresses, students learn that physical balance is an important part of emotional control. Sometimes people can feel very rigid and resist changes. By helping students develop more flexibility, martial arts can help teach young students how to loosen up. This makes them more open-minded towards how to solve problems and makes them more receptive to feedback.

There may also be times in a young person’s life where they feel tired and unable to physically cope with the demands placed on them. Martial arts helps students develop their physical stamina. A good martial arts training regimen not only helps a student increase their energy, it also helps develop mental toughness to grind through life’s numerous challenges.

Martial arts training involves many little steps and progressions that end in belts gained as the trainee’s confidence improves. By focusing the student’s energy and emotions on the task at hand, martial arts can guide a student towards staying centered, staying present and staying focused until they reach their goals. But the hardest step of all is getting them to take that first step into the rewarding world of all that martial arts has to offer them.


 

Every week Master Chan Lee hosts a conference call with the clients of the Martial Arts Marketing Network. The blog post above is based off of a conference call that Master Chan Lee gave in early July. To listen to the original call just use the player below.

To learn more about the Martial Arts Marketing Network and the services we provide you can visit http://mamnetwork.com/all-services/ or contact us here at http://mamnetwork.com/contact-us/.

 
 

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