ATTN:   Parents of a bullied child

Help your kid (and yourself) become “bully-proof” by becoming your familys Bully Expert

Learn an anti-bullying curriculum thats:

  • Based on the de-escalation training program of the worlds leading conflict management consulting institute (Vistelar), with blue-chip credibility, over 30 years of on-the-street experience and several published books and manuals

  • Proven effective for more than eight years at hundreds of youth organizations, and with over a million students taught

  • Thoroughly updated to reflect everything we have learned — since this renowned program was first introduced in 2010 — about how kids can confidently prevent and manage bullying


My name is Master Chan Lee and I’m a martial arts school owner in Milwaukee, WI. My father, Grandmaster J.K. Lee, started our business in 1975 and I took over the reins in 1996.

Back in 2008, I was a “copycat” school owner — I ran my school the same way as almost every other martial arts school owner.

Then I was introduced to three renowned experts from outside of the martial arts industry and my world changed.

As a result of the training, help and advice I got from these three professionals, I started taking some radically different approaches to how I ran my school. I effectively abandoned almost everything I’d been taught previously — and my school’s growth exploded.

Today I have six locations (with more to come) and over 2,000 students. It’s been an incredible ride — and I don’t expect things to slow down anytime soon.

The Three Experts

Let me introduce you to these three outside-our-industry experts: Gary Klugiewicz, Dave Young and Allen Oelschlaeger.

These three professionals formed a company (Vistelar) in 2009 to leverage their three decades of experience in conflict-management training, mostly in law enforcement. They founded Vistelar to extend their expertise to other markets, such as healthcare, education, business, and security.

I attended one of their week-long instructor certification classes in the summer of 2009 and I was totally hooked.

See, law enforcement professionals know that almost all physical confrontations start with verbal and non-verbal interactions, so this entire one-week course was about how to effectively communicate in order to manage conflict.

What I saw was a program that had been proven to work in de-escalating conflict with the most violent of criminals. I thought if it worked there, why wouldnt it work with kids being bullied.

So, I approached them with an idea — what if I took their curriculum, meant for adults, and adapted it for kids?

The team at Vistelar loved this idea so we started working together to develop a youth-focused anti-bullying curriculum. It took a few years of collaboration and testing to work through the kinks but, ultimately, we had a program that really worked.

Frankly, the results were far beyond my expectations.

I’d Been A Fool

See, everything I’d taught previously about bullying I’d learned from MSU University (making *$#%* up university) and the Vistelar folks let me know that what I thought was good stuff was ALL WRONG.

Gary, Dave and Allen don’t “suffer fools gladly” — and Id clearly been a fool. I’d been playing with my student’s lives with advice that either I’d made up or someone else concocted who had no authoritative background in conflict management.

Once I started teaching the right stuff, the impact on my students was stunning. I, literally, saw kids being bullied one day and, after learning just a couple of Vistelar’s concepts, had the bullying stop the following day. Then, the results over time were even more incredible.

Seeing this happen was incredibly rewarding but, actually the bigger deal for my school was what this new anti-bullying program did for my credibility. I went from being the local “Karate Guy to being the recognized anti-bullying authority.

This was partly because, once adults were exposed to the material, it made so much sense to them. But, it was also because, in promoting the credibility of the program, I could reference:

  • Vistelars three decades of conflict-management training experience
  • Vistelars work with law enforcement
  • The hundreds of thousands of individuals Vistelar has trained
  • The backgrounds of Gary, Dave and Allen
  • Vistelars many published books and manuals
  • Over time, the tens of thousands of kids I had personally trained

Frankly, I was astonished by the impact of my new-found credibility as the anti-bullying expert. I was selected to receive Milwaukee’s prestigious 40 under 40 award, I had the opportunity to do an anti-bullying promotion with the Milwaukee Bucks, I was asked to do an anti-bullying talk at school principle conferences, I was repeatedly invited to be a guest on local TV programs, and I received referrals from local school resource officers.

My experience was so incredible it was a no-brainer to turn this program into a product to offer to other local business owners who work with kids.

Life-Changing Results

Since then, hundreds of youth leaders have been certified as a Bully Expert and over a million kids have had their lives changed by learning to use the tactics taught in the Verbal Martial Arts curriculum.

I confidently say lives changed because this program isn’t just an anti-bullying program — it’s a life skills program that’s heads and shoulders above any other program out there (and I’ve seen almost all of them).

After eight years of teaching Verbal Martial Arts, I’ve seen the lasting impact this program has on kids during their journey to adulthood.

In addition, I’ve seen the positive results this program has had on my adult students and our school culture.

Comprehensive Update In 2017

In early 2017, the Martial Arts Marketing Network and Vistelar decided that, despite how great the original program was, an updated program needed to be developed to capture everything weve learned about anti-bullying training over the prior seven years. After training more than a million kids at hundreds of youth-focused organizations, we had learned a lot.

An initial version this program was completed in the fall of 2017 and put into a final form late in the year after months of refinements, based on feedback from our current certified Bully Experts.

This comprehensive update to the original program is now available.

We will continue to certify martial arts schools and other youth-focused organizations to teach Verbal Martial Arts to their students but, given the positive impact this program has on kids, we’ve decided to make the program available to parents.

Therefore, in 2018 we started a brand new program that allows parents to become their family’s Bully Expert so they can help their children (and themselves) become “bully-proof” — and become an exceptional role model within their family and their community for effectively managing conflict. This program develops your knowledge, skills, and abilities to interact with anyone — in person, by phone or in writing — and to:

  • Not cause or unnecessarily escalate conflict
  • Confidently deal with verbal abuse
  • Engage in difficult conversations
  • Effectively de-escalate conflict
  • Persuade others to cooperate
  • Stay safe in crisis situations
  • Know what to do when word-based tactics fail
  • End an interaction in a better place than where it started
  • Look good on camera no matter where an interaction ends up (an increasingly important issue with the omnipresence of video cameras)

Become Your Familys Bully Expert 

Bullying is one of the biggest issues facing kids, parents, and schools and everybody is scrambling for answers — and the answers they are finding (e.g., ignore it, walk away, fight back, tell the teacher) dont work because theyre based on myths and opinions instead of real-world experience.

In contrast, Verbal Martial Arts is based on:

  • Over thirty years of conflict management experience with contact professionals, such as police officers, healthcare workers, educators and customer service representatives — with hundreds of thousands trained.
  • Over eight years of anti-bullying experience with hundreds of martial arts school owners and with over a million kids trained.
  • The published content in Vistelar’s many books and manuals

When you couple this with the word-of-mouth enthusiasm of kids and parents who are exposed to the program, we’re confident that every parent should know what we teach in this program.

When you sign up, here is whats included

When you sign up to become your family’s Bully Expert, you get access to our online Verbal Martial Arts Course. This is the same program our certified martial arts school owners go through, which includes:

  • Eight anti-bullying video lessons (each less than ten minutes long) where I (Master Chan Lee) train you on what to teach and how to teach it. Included with each lesson are written key points from the video and a downloadable one-page overview of the lesson (named “Car Talks” because they include an assignment for you to complete with your child while driving them around town).
  • For each lesson, a five to ten-minute video where I demonstrate — in an actual class — exactly how he teaches that lesson
  • Cyberbullying lesson — what it is, how to prevent it and what to do about it once it happens
  • Six modules that, via eighty minutes of audio and transcribed text, provide you with the fundamentals of Vistelar’s Conflict Management Framework™ and Systemized Structure of Tactics for preventing and managing conflict at the point of impact. This section covers these topics:
    • Foundations
    • Conflict Triggers
    • Non-Escalation
    • De-Escalation
    • Ending An Interaction
    • Fundamentals Review

The information in these six modules will help you develop a deeper understanding of the anti-bullying information from the previous module, which will enhance your knowledge, skills and abilities to discuss bullying with your children.

In addition, you’ll find that this information will help you better manage conflict both in your professional and personal lives.

  • Video of me (Master Chan Lee) teaching a 45-minute anti-bullying workshop
  • Downloadable certificate of completion

The entire course takes less than three hours to go through.


When martial arts school owners become certified to teach the Verbal Martial Arts curriculum within their school, they spend thousands of dollars for the privilege. Obviously, such a price doesn’t work given our goal of every parent having access to this anti-bullying program.

Therefore, we’ve decided to make the entire program available for the incredibly low price of just $27.00.

To place your order and get immediate access to the Verbal Martial Arts online course, please click on the link below to be taken to our secure online order form. Once we get your order, we will send you an email with your login credentials.

One more thing. You should know that we are so confident that you’ll love this training that we have a 100% refund guaranty. If you aren’t completely satisfied with this program or don’t believe it is worth every penny of the $27.00 payment, we will give you a 100% refund — no questions asked.

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